"Paul Smith collaborated with Evian to design a limited edition bottle."
No he didn't, Evian gave him some money and someone suggested putting the brand assets on the bottle.
"...imbuing the bottle with a sense of energy and fun."
No it doesn't, it imbues the bottle with a sense of laziness and a lack of creativity.
I love Paul Smith. But designers should stop doing these terrible, lazy "collaborations".
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