You see lots of these devices around at the moment. I couldn't find one to go along with this blog post, so I made my own. Black lines with generous kerning too. I'll see if I can spot some this week.
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Type 'logo' in Designspiration... bingo. First page has several
http://designspiration.net/tag/logo/
Posted by: BlairThomson | Nov 21, 2011 at 18:19
I love this device. What is it called? I usually call it the X or cross, but I'm sure there's an official name for it. I always associate it with monograms, I think the first time I saw one it was used as part of it. I would love to see some really early examples of it, because I've seen it used on some pretty old stuff. I think it's a strong versatile symbol.
Posted by: Mark Lane | Nov 21, 2011 at 18:47
Is it a bug or a feature that your example dusrupts the word order? Depending how you see it, more or less like Yoda it reads.
Posted by: Matt | Nov 22, 2011 at 11:37
Made me think of this; http://www.flickr.com/photos/fontblog/59814633/
Posted by: AaB_Butler | Nov 22, 2011 at 12:14
Ooh, thanks AaB, lovely.
Posted by: Benterrett | Nov 22, 2011 at 12:51
Matt, that's sort of an accident and sort of clever...
Posted by: Benterrett | Nov 22, 2011 at 12:51
You're right, they are everywhere, just in the last couple of days I've happened on:
http://hyperakt.com/work-detail/289
http://www.parliamentdesign.com/
Posted by: Inevernu | Nov 25, 2011 at 16:05
I saw a lot of these post Katrina when they used something like this spray painted on doors to indicate people found dead, alive, etc. According to this site they called them X-Codes: http://www.southernspaces.org/2010/katrina-5-x-code-exhibition
Posted by: Jaredcallais | Dec 07, 2011 at 01:39
Yeah, I'd say there are a few of them around... http://yourlogoisnothardcore.tumblr.com/
Posted by: twitter.com/brianwjones | Jul 24, 2012 at 19:22