It's Nice That 4

I was at the launch of It's Nice That 4 last night.

Alex and Will did a sort of 'live magazine' where contributors explained their stuff fomr the magazine in short presentations. It worked very well, interesting evening. You should buy a copy.

But I want to talk about colours.

The colours they photograph these magazines on are fantastic. Sure, it's a pretty simple concept, yellow on green. But THAT yellow with THAT green. Awesome.

THAT pink, THAT green, THAT yellow, THAT blue. Really sharp colours that ping out. Every single time. Picking the exact colour, that's a reall skill. A simple thing that makes the world of difference.

 

 

Comments

[Rob Mortimer]

It really works doesn't it. Nice.

[JC]

The stacking is nice too. Always 4-2-1.

[Ben]

Yes, good point JC. I forgot to mention that.