Here's some tea in my local supermarket. I can count 11 packaging designs that use green as the predominant colour.
This reminded me of a few things. A studio manager I once worked with told me his tutors had always told him never to do packaging in green. Never. I can't remember why, but think how much packaging is green these days. From Birds Eye frozen peas to all this organic stuff. Funny eh?
And secondly the term green. If your packaging / product is organic (as much of that tea is) or fair trade or recyclable or sustainable, does it have to be green? What stands out on that shelf. Nothing?
Williams Murray Hamm (of course) have designed the brilliant Clipper Teas which break away from the organic / green packaging standard.
Nice aren't they?
So is green out? Green would certainly communicate all those things (organinc, fair trade etc) to most people. Maybe the cliché needs to be stroked until it purrs like a metaphor.
Or do we just resort to nature's own brilliant colours as Jeffre suggests?
Again, I offer no answers. Just more rambling questions.
"Maybe the cliché needs to be stroked until it purrs like a metaphor."
You're on fire.
Posted by: Colman | Feb 14, 2007 at 15:34
Thanks.
Posted by: Ben | Feb 14, 2007 at 15:36
Any idea why the pp in the middle of clipper is italicised?
Posted by: andrew | Feb 14, 2007 at 16:45
No idea. I'm seeing someone from WMH soon, so I'll ask.
Posted by: Ben | Feb 14, 2007 at 17:39
When you do, please pay them my compliments on their website. Not often do I get to laugh out loud. A lovely mix of understated and blowing their own trumpet.
Posted by: andrew | Feb 14, 2007 at 20:01
The website is great. You should see the creds presentation.
Posted by: Ben | Feb 14, 2007 at 20:05
I seem to remember being told/taught at art school that green packaging doesn't work for foods because traditionally it has connotations with medicine (which may explain the real reason that green tea is in a green packet; because of its herbal qualities, and the fact that its green) and poison (no - not the perfume though ironically the perfume is packaged in a green box). The first product to smash that theory (and initially lambasted for it) was Heinz Baked Beans, which still survives today in more or less the same design as it did then.
Posted by: Mat | Feb 15, 2007 at 00:34
On worldchaning.com: All in Green Went My Love Riding. (http://www.worldchanging.com/archives/006091.html) It's about CMG's 2007 colour predictions.
Posted by: Jeff Gill | Feb 17, 2007 at 23:15
Isnt it ironic that none of those teas are actually green tea?
Posted by: Darth 'Do your Wurst' Mortimer | Feb 20, 2007 at 13:49
Middle shelf, far right, Rob.
Posted by: Ben | Feb 21, 2007 at 09:01
Clearly a different shelf!
Bad cropping... ;)
Posted by: Darth 'Do your Wurst' Mortimer | Feb 21, 2007 at 14:52
I had no idea the amount of green teas that I find on the market. But you could recommend the best tea please?
Posted by: Nail Fungus | Sep 14, 2009 at 23:17
Yeah, it is so funny but I wonder what the real reason why packages might not be green?It sounds interesting because it should be a marketing strategy.
Posted by: Gambling Links | Sep 22, 2009 at 14:31
I love green tea it makes me fell so peaceful.
Posted by: Buy Sildenafil | Nov 19, 2009 at 18:50