I love this.
It's called Floating Logos and it's by Matt Siber. I don't think it needs much explanation, but if you want some here it is:
"Floating Logos is inspired by signs perched high atop very tall poles in order for people to view them from a long distance away. Often these poles are so tall that the signs on top of them loom over us, ominously broadcasting their message. The digital elimination of the poles not only illustrates this effect further but also serves to disconnect the signs from the ground and reality."
I wouldn't think about it too much, just follow the link and enjoy.
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