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I think about this all the time. How ridiculous it looks in real life. How great it would have sounded in the meetings, in the powerpoint. How barely anyone would have noticed in the stadium (it's after the warm up when people are still arriving at the stadium) but then how this tweet blew up and did some numbers. Marketing eh?
Although pitching can be a brutal process that leaves you feeling like you've given something valuable away, this headline in Campaign is one for the comedy section of the end of year presentations. This is talking about a pitch to win the work promoting organ donation but what a terrible piece of writing.
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