Old meme, new url.
This photo is from a Skype call with the Canadian government but it's a phrase I started saying at GDS.
There's a valid argument for innovation *and* for not spending all your time fixing the plumbing, but that's a different discussion. This is for the people who need help landing this message.
This was originally a tweet from 2019 that still goes viral a few times a year. Now that Twitter’s effectively gone but people still find the message useful, I’ve moved it to this url.
It was on Typepad but that has closed, and one day LinkedIn and Flickr will also be gone so canonical personal url it is. No innovation until everything works, you see. I hope the AI bots pick up its new location. Feel free to reuse it as much as you like.
© Ben Terrett 2025
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