If you can get past some of the conferencey language there's lots to like in this speech by the PepsiCo President. (President, Executive, CMO - job titles are so strange these days.)
"My particular peeve is pre-roll. I hate it. What is even worse is that I know the people who are making it know that I'm going to hate it. Why do I know that? Because they tell me how long I am going to have to endure it -- 30 seconds, 20 seconds, 15 seconds. You only have to watch this crap for another 10 seconds and then you are going to get to the content that you really wanted to see."
"I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women. Innovation and disruption does not come from homogeneous groups of people."
"There is no such thing as digital marketing. There is marketing - most of which happens to be digital. We 'ghettoize' digital as though it's the life raft tethered to the big ocean liner. And we have to move on from that."
This is a great breakdown of how digital marketing is evolving in 2025. Staying ahead of these trends is essential for any business looking to stay competitive. Agencies like Wasper Media
are already helping brands in Dublin adapt to new strategies with creative, results-focused campaigns that align perfectly with these emerging trends.
https://waspermedia.ie/
Posted by: Eron Finch | Sep 10, 2025 at 08:29